Digital Marketing
Course Overview
Focus: Digital marketing strategy, branding, and customer acquisition through digital channels
📚 Course Structure
This course covers fundamental principles of digital marketing, including:
Core Topics
- Introduction to Digital Marketing and Branding - Marketing fundamentals, brand building, target audience definition
- User Experience - Creating landing pages that work
- Digital Research Tools - Tools to enhance marketing activities
- Search Engine Optimization (SEO) - Organic search optimization
- Search Engine Marketing (SEM) - Paid search advertising
- Marketing on Social Networks - Social media marketing strategies
- Reaching Your Ideal Customer - Digital channel strategies for customer acquisition
Learning Resources
- Lecture Notes: Detailed notes for each lecture
- Real-World Examples: Case studies from successful digital marketing campaigns
- Practical Exercises: Hands-on exercises to apply concepts
📚 More MBA Study Materials
This study guide and other comprehensive MBA notes are available at mba.daxxac.dev
Available Topics:
- 💰 Principles of Finance
- 🏢 Corporate Finance
- 🎯 Business Strategy
- 📱 Digital Marketing
- 🎮 Game Theory
- 🤝 Cross-Cultural Negotiations
- 🌍 Middle East Economics
- ⚙️ Operations Management
Visit mba.daxxac.dev for all materials.